In the age of social media and online rating sites, the majority of potential renters start searching for a place to live using some type of mobile device or desktop computer. By using popular rental sites or Google searches, they start narrowing the rental field without even seeing properties in person. This is why, as an owner of a rental property, you must be sure you are maximizing your rental property’s online profile and presentation.
Of course, you can do this on your own. You can take the time to encourage all renters to go online and rate you. You can play with search engine optimization (SEO) and make sure your online pictures are at the right resolutions. You can monitor comments and questions posted in public forums on the various social media platforms to address anything quickly.
Or you can make it easier on yourself by working with a property management company.
By getting your rental property under the care of the right property management company, you can ensure that the online reputation of your rental property will impress potential renters and, most importantly, that they’ll be able to find it in an Internet search.
But in considering which property management company will help you with your rental’s online reputation, you should first consider the company’s own online reputation.
Check to be sure that the management company has a solid reputation itself. Look at user-generated comments, such as Google reviews, to be sure that the company looks like one you want to work with.
When the management company has a good reputation, especially online, it will drive more prospective tenants to your property. Management companies with good reviews receive a lot of Internet-based inquiries and traffic. This means that you will get the best fit possible for your rental as the pool of potential tenants has widened.
A well-reputed management company will also bring in tenant referral agencies that will search the company’s properties and any online databases they manage. This widens the base of potential renters for you even more!
Another big reason why a management company with a good online reputation will help is that it keeps you from having to play the “search engine game.” Instead of spending time to make your property’s online listing optimal with the right search terms, your rental property can leverage the Google power a management company already has. A company that has good online reviews and more social media followers will be promoted by Google to Internet users first. Get your rental property folded into the management company and you can benefit big when it comes to online searches.
Honestly, it doesn’t take much for someone to find time to write a negative review, but when people are taking the time to leave positive reviews of a company, it means they were really impressed.
So if you see a property management company with an online reputation that glows, take note. It means it provides great customer service and takes care of the properties it manages, as well as keeps tenants happy.
Isn’t that the sort of company you want to work with?
To learn more about Sweyer Property Management's marketing efforts and Google reviews, reach out to our team of experts today.